Wednesday, May 14

Canada plans a bit of 'ambush marketing' of its own in May

(Originally published in TOURISM)

China Daily reports that Canada, a future Olympic host, will showcase its top assets with an exhibition from May 1 to September 18 at the British Columbia-Canada Pavilion in Beijing.

With Vancouver set to host the Winter Games in 2010, the country will display its culture, business, tourism and industry in the Chinese capital in an attempt to lure Olympic visitors this summer.

"Through an industry-driven business program, over 400 Canadian companies will be given the chance to promote themselves and build relationships in the growing Asian economies during this exhibition," said Annette Antoniak, president and CEO of the British Colombia Olympic and Paralympic Winter Games Secretariat, according to China Daily.

The Pavilion was designed and planned in Canada and has been shipped to Beijing to cover 21,000 square feet in the Beijing Planning Exhibition Hall.

On the first floor, the Pavilion will build on the five elements of metal, wood, water, fire and earth to create an immersive experience where visitors will feel as though they have crossed the ocean and landed in Canada. The second floor will be a meeting place for businesses keen to learn more about the trade and investment opportunities in BC, Canada and China. "In Beijing, we will be highlighting our natural advantages and showcasing the enterprise and imagination at work in every corner of the province," said BC's Economic Development Minister Colin Hansen.

"In addition to our trade and investment program based in Shanghai, the BC-Canada Pavilion will further demonstrate our commitment to establishing a long-term presence in the Chinese market."

The plan to build the Pavilion was unveiled in 2006 by BC Premier Gordon Campbell.
Post a Comment