CTC‑Germany’s Canada Whale Night partnership to close with panache

The Canadian Tourism Commission office in Germany has been working with the Whale and Dolphin Conservation Society and other partners to promote sustainable whale watching in Canada for the last five years. It is time to move on to new initiatives, according to managing director Karl-Heinz Limberg, but not before one last “whale” of a celebration: “We are planning a fundraising event which will take place November 25 at one of Germany’s most impressive outdoor clothing and equipment stores, Globetrotter," says Limberg. "It is perhaps the equivalent of Tilley in Canada, but with tents and backpacks as well; it caters to a very high-end clientele. They have a huge store in Cologne with a water basin and a climbing wall, and this is where our last Whale Night will take place.”

Limberg expects about 800 people to attend, including many print and TV media representatives, celebrities and VIPs. The intent is to raise funds for the organization while also promoting Canada as a whale watching destination which abides by ethical considerations, through practices that minimize the impact of this activity on the whales themselves.

“We want to ensure that people know, if they go to Canada, these principles will not be taken lightly. Whale watching is a very popular product here in Germany. Thanks to Globetrotter and many sponsors who provided prizes for the auction and raffle, the night will be a memorable event indeed.”

These partners include natural cosmetics products maker Logona, an organic food chain, department stores, and even two famous German chefs who will be doing an outdoor cooking show. “Singer Katja Ebstein will be performing with her band for free, which will be a major lure for people," says Limberg. "We are selling tickets for 60 Euros, which could be perceived as expensive, but will ensure we have the audience we are looking for. Most of our Canadian destination partners offering whale watching have bought into the initiative, which means we will be featuring them prominently. There will even be whale scientists from Canada on hand to ensure the evening is as rich as can be for all participants."

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