(Originally published in TOURISM)
According to a survey commissioned by Luxury Travel magazine (Europe), heli-skiing in Canadaias the adventure of choice for today's discerning traveller, topping this year's poll. Treks in Iceland and the Arctic Circle snowmobile trail were also ranked high, along with adventures in warmer climates such as climbing Dunn's River Falls in Jamaica and walking safaris in Zambia.
Commenting on the poll, contributing editor Yasmin Razak said: "86% of readers reported an increase in client demand for adventure travel over the past 12 months, with the biggest growth coming from families. "While skiing and safaris are among the perennial family travel favourites, today's discerning traveller is looking to add an adventurous twist to their holiday with the family in tow, while maintaining high standards of service and comfort."
Luxury Travel caters exclusively to the buyers of luxury travel products, covering trends and new products that directly affect those who book packages for upmarket, discerning customers.