Canada presents new image at WTM

(Originally published in TOURISM)

The Canadian Tourism Commission (CTC) will present itself in a new light at this year's World Travel Market (WTM), with a revamped display representing the CTC's new brand identity. Québec City Tourism and Tourisme Quebec are among the exhibitors who will be in attendance in celebration of the 400th anniversary of the founding of Québec City.

Maggie Davison, UK managing director of the CTC, says, "we are looking forward to WTM this year with our new corner position for the Canada stand. Our 27 participants have so much to tell the world about Canada's innovative, diverse and authentic travel experiences."

Last year more than 18 million people travelled to Canada from all over the world, over 866,000 of whom came from the UK. The first half of 2007 saw travel between Britain and Canada rise by 4.5%, compared to the same period last year.

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