Making it easier for trade partners to do business with you

(Originally published in TOURISM)

CanaDream Campers president Brian Gronberg is looking forward to a strong summer, thanks to the fact people like Canada, he says, and to a forecasted recovery from last year’s challenges. “Germany is a significant growth market but all markets are reflecting growth,” he notes.

Gronberg’s mind never strays too far away from another factor that makes a world of difference in RV rental and other travel trade sectors: the need to make it easier for trade partners to do business with you. “We always work on technology aiming to make our product more accessible to our partners through their web programs. We focus on a He who gets the costumer first – wins! approach. And we make the technology work to bridge real time inventory and online bookings through our partners' sites, while supporting their efforts – and their brand – in the marketplace.”

There is one key factor in this equation that is beyond Gronberg’s control: the availability of flights to locations carrying his inventory. Even there, he remains optimistic: “There is good flight capacity to Canada this year, and this helps support awareness of Canada. In terms of our activities, the West is seeing the greatest increase, a result of that great relationship to flights.”

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